Think Like a Marketer (Business Basics Series)
What is brand identity—and how to create yours. What is your product actually doing for customers--features v benefits? How to find and reach your target markets. Create key customer personas. Analyze your competition. Basics of day to day marketing discipline. When, why, and how to advertise, etc. Leave with a basic marketing plan. Curious about the Small Business Development Center? Not sure what it is we do? Check us out at northcoastsbdc.org or drop us a call at (707)445-9720.