And Now A Word From Our Sponsor...
Yeah, We're Good.
KHUM is proud of our award winning commercials. Our combination of great copywriters and creative producers means that your message will be effective, memorable, and quite often entertaining.
Listen to some great examples of KHUM-created radio commercials.
Using The Owner's Own Voices To Attract Customers. Vicky and Patty, owners of The Linen Closet, are just plain fun and this ad uses that fact to show the great experience you will have shopping in their store. Marketing executive Jennefer White records them in their store as they describe their business, specials, and includes their Unique Selling Proposition (USP), "Dress your home from our closet!"
Using Words and Sound Effects to Convey An Image. Marketing executive Janet's challenge was to convey a sense of shopping in an entire down- town. Working together, Janet and producer Mike Dronkers created a spot that features the extensive use of sound effects to create the feeling of shopping in pleasant, sunny Fortuna. ...And don't forget to bring your sunglasses!
Using a Humorous Story To Convey a Product's Features. This spot for The Farm Store illustrates the wholesome nutrition of Innova dog food by telling the story of a toddler munching down on some of the kibble. This spot, a finalist for the national Radio Mercury Award, shows how the use of a humorous story can convey the high quality of a product without using the same old tired approaches.
Using Satisfied Customers To Brag About Your Business. Customer testimonials are a powerful tool for talking about the quality of your product or service. Renaissance Computing's advertisments feature local customers telling their computer stories and why they are so satisfied with the service they get from Renaissance
Using Nonsensical Humor To Grab The Listener's Attention.Y our brain has an area called the "Broca." When you hear something unexpected, you surprise the Broca and pay closer attention. This true in advertising too. You tend to tune out when an ad comes on the radio that you know will be saying the same ol' things. But, when you hear something unexpected, you pay closer attention. That's the appoach used for this Lost Coast Brewery ad. No, beer does not grow on trees. Damn.
Now that you've listened, imagine what we can do with your message. Email us or call 786-5104 to get started on telling your story and increasing your sales.