Mike Dronkers / Wednesday, Oct. 3, 2012 @ 11:15 a.m. /
...another term political pros use for determinedly undecided voters is “low-information voters”. (SNL gets to that too.) Most of them do not follow politics at all closely and have little to go on to make their electoral decision, as hard as that may be for news junkies to understand.
A recent NBC/Wall Street Journal/Marist poll took a deeper look at the undecided voters in three battleground states, for instance, and concluded that “these are voters who simply aren’t paying attention.”